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What is the Innovation Diffusion Lab?

The Innovation Diffusion Lab (IDL), housed within the College of Media and Communication at Texas Tech University, provides knowledge and expertise on the diffusion of innovations (DOI) theory. IDL offers opportunities for research, education, and community engagement for students, staff, and faculty at Texas Tech as well as others in the United States and around the world. 

 Our Vision
IDL strives to become an internationally recognized leader in diffusion research, education, and practices. 
 Our Mission
IDL provides expertise, collaboration, and community engagement to advance and promote diffusion research in developing smart communities and associated technologies, practices, and ideologies, in various contexts.

  Our Values

        Collaboration, Forward-Thinking, Communication, Mentorship, Diffusion Research,

                  Interdisciplinary Approach, and Education              


Join IDL by becoming an IDL member! IDL is open to all students, faculty, and the general public.

Click on the 'Read More' button below to learn more about diffusion research and our research team.

Our Team


Meet the current members of the IDL Team! Dr. Kerk F. Kee is our faculty lead, Eric Milman is our student lead. Click the link below to learn about the other IDL team members, graduate researchers, research assistants, and alumni.

Latest Publications

The role of Vidura chatbot in the diffusion of KnowCOVID-19 gateway

Kee, K. F., Calyam, P. P., & Regunath, H.


Latest Projects

Featured News

Brett Robertson Photo.jpg

From University of South Carolina

IDL/OCT Alum, Dr. Robertson, wins top dissertation award

Featuring Dr.Brett Robertson

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