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An NSF Cyberinfrastructure (CI) Center of Excellence for Navigating the Major Facilities Data Lifecycle Picture of the National Center...
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What is the Innovation Diffusion Lab?
The Innovation Diffusion Lab (IDL), housed within the College of Media and Communication at Texas Tech University, provides knowledge and expertise on the diffusion of innovations (DOI) theory. IDL offers opportunities for research, education, and community engagement for students, staff, and faculty at Texas Tech as well as others in the United States and around the world.
Our Vision
IDL strives to become an internationally recognized leader in diffusion research, education, and practices.
Our Mission
IDL provides expertise, collaboration, and community engagement to advance and promote diffusion research in developing smart communities and associated technologies, practices, and ideologies, in various contexts.
Our Values
Collaboration, Forward-Thinking, Communication, Mentorship, Diffusion Research,
Interdisciplinary Approach, and Education
Join IDL by becoming an IDL member! IDL is open to all students, faculty, and the general public.
Click on the 'Read More' button below to learn more about diffusion research and our research team.
We are hosting Diffusion Research Symposium 2025. Read More
Our Team
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