
About IDL
Innovation Diffusion Lab (IDL), housed in the College of Media and Communication at Texas Tech University, is a place where multidisciplinary researchers come together to investigate the adoption, implementation, and diffusion of modern innovations.
IDL's Research Focus
​
IDL strives for an inter-disciplinary and multi-methodological approach to investigate how effective communication can lead to the development, adoption, and diffusion of technologies, practices, and ideologies in smart communities. We hope to explore communication processes that bridge human organizing and emerging technologies through an application of the diffusion of innovations theory.
​​
IDL's Research Goals​
​
-
To conduct robust research on the diffusion of innovations
-
To develop intellectually sophisticated models and framework for the diffusion of innovations theory
-
To identify practical strategies for facilitating diffusion theory and to ensure responsible practices of diffusion research
-
To share our research findings through academic publications, conferences, workshops, and social media
What We Stand For
IDL's Mission, Vision, & Values
Our Vision
IDL strives to become an internationally recognized leader in diffusion research, education, and practices.
​
Our Mission
IDL provides expertise, collaboration, and community engagement to advance and promote diffusion research in developing smart communities and associated technologies, practices, and ideologies,
in various contexts.
Our Values

Current Team
Meet the current members of the Innovation Diffusion Lab at Texas Tech University in Lubbock, TX
Current Leadership
Current Graduate Students
Graduate Alum

Shibo (Bruce) Wang
Former Student Lead
(Summer 2022)
Ph.D. Candidate in Media & Communication
Texas Tech University

Natalie Stanislaus
Social Media
Marketing Cordinator
MA in Mass Communication
Texas Tech University

Amanda Corfield
Graduate Researcher
MA in Communication Studies
Texas Tech University

Minhaz Uddin
Graduate Researcher
MA in Mass Communication
Texas Tech University

Jamie McCain
Research Assistant
MS in Health & Strategic Communication
Chapman University

Dominique Stewart
Graduate Researcher
MS in Health & Strategic Communication
Chapman University

Sadia Afrin
Social Media Team
MA in Mass Communication
Texas Tech University

Abishay Gill
Research Assistant
College of Media and Communication
Texas Tech University

Karyn Bailey
Social Media
Marketing Cordinator
MA in Mass Communication
Texas Tech University

Nancy M. Hood
Graduate Researcher
MA in Mass Communication
Texas Tech University

Brittnay Hanna
Graduate Researcher
MS in Health Communication
Chapman University

Mona Sleiman
Project Cordinator
MS in Health & Strategic Communication
Chapman University

Michelle Williams
Research Assistant
MS in Health & Strategic Communication
Chapman University

Madison Wedge
Research Assistant
MA in Mass Communication
Texas Tech University

Aamena Kapuswala
Social Media
Marketing Coordinator
MA in Mass Communication
Texas Tech University