About IDL
Innovation Diffusion Lab (IDL), housed in the College of Media and Communication at Texas Tech University, is a place where multidisciplinary researchers come together to investigate the adoption, implementation, and diffusion of modern innovations.
IDL's Research Focus
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IDL strives for an inter-disciplinary and multi-methodological approach to investigate how effective communication can lead to the development, adoption, and diffusion of technologies, practices, and ideologies in smart communities. We hope to explore communication processes that bridge human organizing and emerging technologies through an application of the diffusion of innovations theory.
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IDL's Research Goals​
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To conduct robust research on the diffusion of innovations
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To develop intellectually sophisticated models and framework for the diffusion of innovations theory
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To identify practical strategies for facilitating diffusion theory and to ensure responsible practices of diffusion research
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To share our research findings through academic publications, conferences, workshops, and social media
What We Stand For
IDL's Mission, Vision, & Values
Our Vision
IDL strives to become an internationally recognized leader in diffusion research, education, and practices.
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Our Mission
IDL provides expertise, collaboration, and community engagement to advance and promote diffusion research in developing smart communities and associated technologies, practices, and ideologies,
in various contexts.
Our Values
Current Team
Meet the current members of the Innovation Diffusion Lab at Texas Tech University in Lubbock, TX
Current Leadership
Kerk F Kee, Ph.D.
Faculty Lead
Ph.D. In Organizational Communication
Mahedi Hasan
Student Lead
Ph.D. Candidate in Media & Communication
Current Graduate Students
Joni Litsey
Graduate Researcher
Ph.D. Candidate in Media & Communication
Mahedi Hasan
Student Lead
Ph.D. Candidate in Media & Communication
Oluwabusayo Okunloye
Researcher
Ph.D. in Media & Communication (2025)
Opeyemi Lawal
Graduate Researcher
Ph.D. Candidate in Media & Communication
Ariana Mediana
Research Assistant
Ph.D. Student in Media & Communication
Alumni
Meet the Innovation Diffusion Lab’s (IDL) alumni from Texas Tech University in Lubbock, TX, and the alumni from IDL’s previous incarnation – the Organizing, Communication, & Technology (OCT) Group at Chapman University, orange, CA.
Post- Doctoral Scholar (Alum)
Graduate Alum
Cassandra Hayes
Former Student Lead (20-21)
Ph.D. in Media & Communication (2022)
Shibo Wang
Former Student Lead (Su 22)
Ph.D. in Media & Communication (2025)
Mir Hasib
Graduate Researcher
MA in Mass Communication (2025)
Aamena Kapuswala
Social Media Coordinator
MA in Mass Communication (2023)
Mona Sleiman
Project Cordinator
MS in Health & Strategic Communication
Chapman University
Minhaz Uddin
Graduate Researcher
MA in Mass Communication
Texas Tech University
Abishay Gill
Research Assistant
Texas Tech University
Eric Milman
Former Student Lead (21-22)
Ph.D. in Media & Communication (2022)
Ben Alfonsin
Research Assistant
Ph.D. in Media & Communication (2025)
Noah Getachew
Social Media Manager
MA in Mass Communication (2024)
Karyn Bailey
Social Media Cordinator
MA in Mass Communication
Michelle Williams
Research Assistant
MS in Health & Strategic Communication
Chapman University
Jamie McCain
Research Assistant
MS in Health & Strategic Communication
Chapman University
Md Ashraful Goni
Former Student Lead (23-24)
Ph.D. in Media & Communication (2025)
Alex Olshansky
Research Assistant
Ph.D. in Media & Communication (2022)
Rhett Brady
Research Assistant
MA in Mass Communication (2024)
Nancy M. Hood
Graduate Researcher
MA in Mass Communication
Natalie Stanislaus
Social Media Cordinator
MA in Mass Communication
Texas Tech University
Dominique Stewart
Graduate Researcher
MS in Health & Strategic Communication
Chapman University
Chaitra Kulkarni
Former Student Lead (22-23)
Ph.D. in Media & Communication (2023)
Julia Cui
Member
Ph.D. in Media & Communication (2025)
Madison Wedge
Research Assistant
MA in Mass Communication (2023)
Brittnay Hanna
Graduate Researcher
MS in Health Communication
Chapman University
Amanda Corfield
Graduate Researcher
MA in Communication Studies
Texas Tech University
Sadia Afrin
Graduate Researcher
MA in Mass Communication
Texas Tech University
Undergraduate Alum
Tyler Bice
Research Assistant
B.A. in Strategic Communication from Chapman University
Shaun Chin
Research Assistant
B.A. in Strategic and Corporate Communication from Chapman University
Erica Dean
Research Assistant
B.A. in Communication Studies
from Chapman University
Lydia Benjamin
Research Assistant
B.A. in Communication Studies from Chapman University
Whitney Caldwell
Research Assistant
B.A. in Communication Studies from Chapman University
Cara Cummings
Research Assistant
B.A in Strategic and Corporate Communication, B.A. in Political Science from Chapman University
Joanna Diaz
Research Assistant
B.A. in Communication Studies
from Chapman University
Leonard Hamilton
Research Assistant
B.A. in Communication Studies
from Chapman University
Noah Jacobs
Research Assistant
B.S. in Business Administration from Chapman University
Miles Galindo
Research Assistant
B.A. in Strategic and Corporate Communication in Chapman University
Tracey Hartstock
Research Assistant
B.A. in Communication Studies from Chapman University
Sami Jarjour
Research Assistant
B.A. in Strategic and Corporate Communication from Chapman University
Christian Keroles
Research Assistant
B.A. in Strategic and Corporate Communication from Chapman University
Amanda Lee
Research Assistant
B.A. in Communication Studies
from Chapman University
Ryo Nakagawara
Research Assistant
B.A. in Economics and Psychology from Chapman University
Chloe Pace
Research Assistant
B.A. in Communication Studies from Chapman University
Alex Rushka
Research Assistant
B.A. in Communication Studies from Chapman University
Raizi Simons
Research Assistant
B.A. in Communication Studies from Chapman University
Grace Kim
Research Assistant
B.A. in Communication Studies, B.S. in Business Administration from Chapman University
Megan Mongannam
Research Assistant
B.A. in Communication Studies and Spanish from Chapman University
Dean Navarro
Research Assistant
B.A. in Communication Studies from Chapman University
Brett Robertson
Research Assistant
B.A. in Communication Studies from Chapman University
Naina Sah
Research Assistant
B.A. in Business Administration from Chapman University
Samantha Stein
Research Assistant
B.A. in Strategic and Corporate Communication from Chapman University