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About IDL

Innovation Diffusion Lab (IDL), housed in the College of Media and Communication at Texas Tech University, is a place where multidisciplinary researchers come together to investigate the adoption, implementation, and diffusion of modern innovations.

IDL's Research Focus

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IDL strives for an inter-disciplinary and multi-methodological approach to investigate how effective communication can lead to the development, adoption, and diffusion of technologies, practices, and ideologies in smart communities. We hope to explore communication processes that bridge human organizing and emerging technologies through an application of the diffusion of innovations theory.  

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IDL's Research Goals​

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  • To conduct robust research on the diffusion of innovations 

  • To develop intellectually sophisticated models and framework for the diffusion of innovations theory 

  • To identify practical strategies for facilitating diffusion theory and to ensure responsible practices of diffusion research

  • To share our research findings through academic publications, conferences, workshops, and social media

What We Stand For

IDL's Mission, Vision, & Values

Our Vision

IDL strives to become an internationally recognized leader in diffusion research, education, and practices.   

​

Our Mission

IDL provides expertise, collaboration, and community engagement to advance and promote diffusion research in developing smart communities and associated technologies, practices, and ideologies,

in various contexts.

 Our Values
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Current Team

Meet the current members of the Innovation Diffusion Lab at Texas Tech University in Lubbock, TX

Current Leadership

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Kerk F Kee, Ph.D.

Faculty Lead

Ph.D. In Organizational
Communication

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Mahedi Hasan

Student Lead
(2024-25)

Ph.D. Student in
Media & Communication

Current Graduate Students

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Oluwabusayo Okunloye

Research Assistant

Ph.D. Candidate in
Media & Communication

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Ariana Mediana

Research Assistant

MA student in Mass Communication

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Noah Getachew

Social Media Manager

MA student in
Mass Communication

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Rhett Brady

Research Assistant

MA student in
Mass Communication

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Ben Alfonsin

Research Assistant

Ph.D. Candidate in
Media and Communication

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Md Ashraful Goni

Former Student Lead
(2023-24)

Ph.D. Candidate in
Media & Communication

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Julia Cui

Member

Ph.D. Candidate in
Media and Communication

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Mir Hasib

Graduate Researcher

MA student in
Mass Communication

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Joni Litsey

Graduate Researcher

Ph.D. Candidate in
Media and Communication

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Opeyemi Lawal

Graduate Researcher

Ph.D. Student in
Media and Communication

Alumni

Meet the Innovation Diffusion Lab's Alumni from Texas Tech University in Lubbock, TX or the OCT Group at Chapman Univerity in Orange, CA

Post- Doctoral Scholar (Alum)

Andrew R. Schrock

Post- Doctoral Researcher

Ph.D. in Communication (2015)
University of Southern California

Graduate Alum

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Cassandra Hayes

Former Student Lead
(2020-21)

Ph.D. in Media & Communication (2022)

Texas Tech University

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Alex Olshansky

Research Assistant

Ph.D. in Media & Communication (2022)
Texas Tech University

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Shibo (Bruce) Wang

Former Student Lead
(Summer 2022)

Ph.D. Candidate in Media & Communication
Texas Tech University

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Natalie Stanislaus

Social Media
Marketing Cordinator

MA in Mass Communication
Texas Tech University

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Amanda Corfield

Graduate Researcher

MA in Communication Studies
Texas Tech University

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Minhaz Uddin

Graduate Researcher

MA in Mass Communication
Texas Tech University

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Jamie McCain

Research Assistant

MS in Health & Strategic Communication
Chapman University

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Dominique Stewart

Graduate Researcher

MS in Health & Strategic Communication
Chapman University

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Sadia Afrin

Social Media Team

MA in Mass Communication
Texas Tech University

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Abishay Gill

Research Assistant

College of Media and Communication
Texas Tech University

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Chaitra Kulkarni

Former Student Lead
(2022-23)

Ph.D. in Media & Communication (2023)
Texas Tech University

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Eric Milman

Former Student Lead
(2021-22)

Ph.D. in Media & Communication (2022)
Texas Tech University

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Karyn Bailey

Social Media
Marketing Cordinator

MA in Mass Communication
Texas Tech University

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Nancy M. Hood

Graduate Researcher

MA in Mass Communication
Texas Tech University

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Brittnay Hanna

Graduate Researcher

MS in Health Communication
Chapman University

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Mona Sleiman

Project Cordinator

MS in Health & Strategic Communication
Chapman University

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Michelle Williams

Research Assistant

MS in Health & Strategic Communication
Chapman University

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Madison Wedge

Research Assistant

MA in Mass Communication
Texas Tech University

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Aamena Kapuswala

Social Media
Marketing Coordinator

MA in Mass Communication
Texas Tech University

Undergraduate Alum

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Tyler Bice

Research Assistant

B.A. in Strategic Communication from Chapman University 

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Shaun Chin

Research Assistant

B.A. in Strategic and Corporate Communication from Chapman University

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Erica Dean

Research Assistant 

B.A. in Communication Studies 

from Chapman University

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Lydia Benjamin

Research Assistant

B.A. in Communication Studies from Chapman University

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Whitney Caldwell

Research Assistant

B.A. in Communication Studies from Chapman University

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Cara Cummings

Research Assistant 

B.A in Strategic and Corporate Communication, B.A. in Political Science from Chapman University

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Joanna Diaz

Research Assistant

B.A. in Communication Studies

from Chapman University 

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Leonard Hamilton

Research Assistant

B.A. in Communication Studies

from Chapman University 

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Noah Jacobs

Research Assistant 

B.S. in Business Administration from Chapman University

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Miles Galindo

Research Assistant

B.A. in Strategic and Corporate Communication in Chapman University

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Tracey Hartstock

Research Assistant

B.A. in Communication Studies from Chapman University

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Sami Jarjour

Research Assistant 

B.A. in Strategic and Corporate Communication from Chapman University

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Christian Keroles

Research Assistant

B.A. in Strategic and Corporate Communication from Chapman University

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Amanda Lee

Research Assistant

B.A. in Communication Studies 

from Chapman University 

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Ryo Nakagawara

Research Assistant 

B.A. in Economics and Psychology from Chapman University

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Chloe Pace

Research Assistant 

B.A. in Communication Studies from Chapman University

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Alex Rushka

Research Assistant 

B.A. in Communication Studies from Chapman University

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Raizi Simons

Research Assistant 

B.A. in Communication Studies from Chapman University

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Grace Kim

Research Assistant

B.A. in Communication Studies, B.S. in Business Administration from Chapman University

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Megan Mongannam

Research Assistant

B.A. in Communication Studies and Spanish from Chapman University

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Dean Navarro

Research Assistant

B.A. in Communication Studies from Chapman University 

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Brett Robertson

Research Assistant

B.A. in Communication Studies from Chapman University

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Naina Sah

Research Assistant

B.A. in Business Administration from Chapman University

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Samantha Stein

Research Assistant

B.A. in Strategic and Corporate Communication from Chapman University

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