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Diffusion Research Symposium 2025

Keynote Speaker

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Gary L. Kreps, Ph.D.

​Gary L. Kreps (PhD, University of Southern California) is a Distinguished University Professor and Director of the Center for Health and Risk Communication at George Mason University. His more than 600 frequently cited published articles and books examine the information needs of vulnerable populations to guide evidence-based policy, technology, and practice interventions. He coordinates the INSIGHTS (International Studies to Investigate Global Health Information Trends) Research Consortium across 20-plus countries and co-directs with Paula Kim, the Global Advocacy Leadership Academy (GALA). Some of his major honors include the Research Laureate Award from the American Academy of Health Behavior (AAHB), the Outstanding Health Communication Scholar Award from the National Communication Association and the International Communication Association, and election as an AAHB Fellow, an ICA Fellow, and an NCA Distinguished Scholar.

Applying the Diffusion of Innovations Paradigm for Studying the Adoption and Application of Evolving Information Technologies to Address Societal Challenges in Modern Life

As modern life evolves, we increasingly depend on the use of smart, adaptive, learning technology systems that enable us to access, process, and share relevant information for guiding complex decisions concerning the best responses to serious societal challenges. These societal challenges involve major threats to our natural and built environment, physical and mental health, economic stability, and international relations, including the advent of serious risks and crises from pandemics, wildfires, hurricanes, acts of terrorism, and violent military conflicts that occur around the globe.  We must learn how to effectively use powerful new computing technologies to help us make sense of major risks, develop and share relevant strategies for responding to these challenges, and implement collaborative strategies for minimizing risks from new challenges that we may encounter in the future.  In this presentation I will examine how I have been able to use the Diffusion of Innovation paradigm to guide analysis of adoption and effective use of new information technologies for addressing major challenges in modern life and suggest additional research and policy applications of this powerful theoretical perspective.

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