Diffusion of Innovation Syllabus

The Innovation Diffusion Lab's main research focus is to study the communication-based spread of new ideas, behaviors, and technologies through social systems all from the perspective of the diffusion of innovations theory. One of our goals is to educate others about the importance of diffusion of innovations research, and below you will find a syllabus from Dr. Kerk Kee's Diffusion of Innovation class at Texas Tech University.