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About IDL

IDL is currently located at Texas Tech University in the College of Media and Communication. IDL is supported by the US National Science Foundation (NSF), under awards OAC #1939067, OAC #2007100, OAC #2042055, OAC #2140226, and

OAC #2127548.

IDL's Research Focus

IDL strives for an inter-disciplinary and multi-methodological approach to investigate how effective communication can lead to the development, adoption, and diffusion of technologies, practices, and ideologies in smart communities. We hope to explore communication processes that bridge human organizing and emerging technologies through an application of the diffusion of innovations theory.  

IDL's Research Goals​

  • To conduct robust research on the diffusion of innovations 

  • To develop intellectually sophisticated models and framework for the diffusion of innovations theory 

  • To identify practical strategies for facilitating diffusion theory and to ensure responsible practices of diffusion research

  • To share our research findings through academic publications, conferences, workshops, and social media

What We Stand For

IDL's Mission, Vision, & Values

Our Vision

IDL strives to become an internationally recognized leader in diffusion research, education, and practices.   

Our Mission

IDL provides expertise, collaboration, and community engagement to advance and promote diffusion research in developing smart communities and associated technologies, practices, and ideologies,

in various contexts.

 Our Values
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Current Team

Meet the current members of the Innovation Diffusion Lab at Texas Tech University in Lubbock, TX

Current Leadership

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Kerk F. Kee

Faculty Lead

Ph.D. in Organizational Communication

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Chaitra Kulkarni 

Student Lead

Ph.D. Student in Media and Communication

Current Ph.D Students

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Cassandra Hayes

Former Student Lead 

Ph.D. Candidate in Media and Communication

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Eric D. Milman

Research Assistant

Ph.D. Candidate in Media and Communication

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Oluwabusayo Okunloye

Graduate Researcher

Ph.D. Student in Media and Communication

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Joni Litsey

Graduate Researcher

Ph.D. Student in Media and Communication

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Alex Olshansky

Research Assistant 

Ph.D. Candidate in Media and Communication

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Shibo (Bruce) Wang

Graduate Researcher

Ph.D. Student in Media and Communication 

Current Graduate Students

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Karyn Bailey

Research Assistant

M.A. Student in Mass Communication

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Ian Wilkinson

Graduate Researcher

M.A. Student in Mass Communication

Alumni

Meet the Innovation Diffusion Lab's Alumni from Texas Tech University in Lubbock, TX or the OCT Group at Chapman Univerity in Orange, CA

Post- Doctoral Scholar (Alum)

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Andrew R. Schrock

Post-Doctoral Researcher

Ph.D. in Communication (2015)

University of Southern California

Graduate Alum

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Nancy M. Hood

Graduate Researcher

M.A. in Mass Communication from Texas Tech University

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Amanda Corfield

Graduate Researcher

M.A. in Communication Studies from Texas Tech University

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Jamie McCain

Research Assistant

M.S. in Health and Strategic Communication from Chapman University

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Dominique Stewart

Research Assistant 

M.S. in Health and Strategic Communication from Chapman University

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Natalie Stanislaus

Research Assistant

M.S. in Health Communication from Chapman University

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Brittnay Hanna

Research Assistant

M.S. in Health Communication from Chapman University

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Mona Sleiman

Project Coordinator 

M.S. in Health and Strategic Communication from 

Chapman University

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Michelle Williams

Research Assistant

M.S. in Health and Strategic Communication in Chapman University 

Undergraduate Alum

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Lydia Benjamin

Research Assistant

B.A. in Communication Studies from Chapman University

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Whitney Caldwell

Research Assistant

B.A. in Communication Studies from Chapman University

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Cara Cummings

Research Assistant 

B.A in Strategic and Corporate Communication, B.A. in Political Science from Chapman University

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Tyler Bice

Research Assistant

B.A. in Strategic Communication from Chapman University 

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Shaun Chin

Research Assistant

B.A. in Strategic and Corporate Communication from Chapman University

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Erica Dean

Research Assistant 

B.A. in Communication Studies 

from Chapman University

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Joanna Diaz

Research Assistant

B.A. in Communication Studies

from Chapman University 

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Leonard Hamilton

Research Assistant

B.A. in Communication Studies

from Chapman University 

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Noah Jacobs

Research Assistant 

B.S. in Business Administration from Chapman University

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Miles Galindo

Research Assistant

B.A. in Strategic and Corporate Communication in Chapman University

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Tracey Hartstock

Research Assistant

B.A. in Communication Studies from Chapman University

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Sami Jarjour

Research Assistant 

B.A. in Strategic and Corporate Communication from Chapman University

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Christian Keroles

Research Assistant

B.A. in Strategic and Corporate Communication from Chapman University

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Amanda Lee

Research Assistant

B.A. in Communication Studies 

from Chapman University 

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Ryo Nakagawara

Research Assistant 

B.A. in Economics and Psychology from Chapman University

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Chloe Pace

Research Assistant 

B.A. in Communication Studies from Chapman University

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Alex Rushka

Research Assistant 

B.A. in Communication Studies from Chapman University

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Raizi Simons

Research Assistant 

B.A. in Communication Studies from Chapman University

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Grace Kim

Research Assistant

B.A. in Communication Studies, B.S. in Business Administration from Chapman University

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Megan Mongannam

Research Assistant

B.A. in Communication Studies and Spanish from Chapman University

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Dean Navarro

Research Assistant

B.A. in Communication Studies from Chapman University 

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Brett Robertson

Research Assistant

B.A. in Communication Studies from Chapman University

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Naina Sah

Research Assistant

B.A. in Business Administration from Chapman University

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Samantha Stein

Research Assistant

B.A. in Strategic and Corporate Communication from Chapman University