About IDL
IDL is currently located at Texas Tech University in the College of Media and Communication. IDL is supported by the US National Science Foundation (NSF), under awards OAC #1939067, OAC #2007100, OAC #2042055, OAC #2140226, and
OAC #2127548.
IDL's Research Focus
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IDL strives for an inter-disciplinary and multi-methodological approach to investigate how effective communication can lead to the development, adoption, and diffusion of technologies, practices, and ideologies in smart communities. We hope to explore communication processes that bridge human organizing and emerging technologies through an application of the diffusion of innovations theory.
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IDL's Research Goals​
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To conduct robust research on the diffusion of innovations
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To develop intellectually sophisticated models and framework for the diffusion of innovations theory
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To identify practical strategies for facilitating diffusion theory and to ensure responsible practices of diffusion research
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To share our research findings through academic publications, conferences, workshops, and social media
What We Stand For
IDL's Mission, Vision, & Values
Our Vision
IDL strives to become an internationally recognized leader in diffusion research, education, and practices.
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Our Mission
IDL provides expertise, collaboration, and community engagement to advance and promote diffusion research in developing smart communities and associated technologies, practices, and ideologies,
in various contexts.
Our Values
Current Team
Meet the current members of the Innovation Diffusion Lab at Texas Tech University in Lubbock, TX
Current Leadership
Kerk F. Kee
Faculty Lead
Ph.D. in Organizational Communication
MD Ashraful Goni
Student Lead
Ph.D. Student in Media & Communication
Current Graduate Students
Julia Cui
Member
Ph.D. Student in Media & Communication
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Noah Getachew
Social Media Manager
M.A. Student in Mass Communication & Social Media Coordinator.
Hasan Mahedi
Research Assistant
Ph.D. Student in Media and Communication
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Joni Litsey
Graduate Researcher
Ph.D. Student in Media & Communication
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Sadia Afrin Ratna
Social Media Manager
M.A. Student in Mass Communication & Social Media Coordinator.
Oluwabusayo Okunloye
Research Assistant
Ph.D. Student in Media & Communication
Minhaz Uddin
Research Assistant
M.A. Student in Mass Communication
Alumni
Meet the Innovation Diffusion Lab's Alumni from Texas Tech University in Lubbock, TX or the OCT Group at Chapman Univerity in Orange, CA
Post- Doctoral Scholar (Alum)
Andrew R. Schrock
Post-Doctoral Researcher
Ph.D. in Communication (2015)
University of Southern California
Graduate Alum
Cassandra Hayes
Former Student Lead (2020-2021)
Ph.D. in Media & Communication Texas Tech University (2022)
Karyn Bailey
Social Media Marketing Coordinator
M.A. Student in Mass Communication
Texas Tech University
Nancy M. Hood
Graduate Researcher
M.A. in Mass Communication from Texas Tech University
Amanda Corfield
Graduate Researcher
M.A. in Communication Studies from Texas Tech University
Jamie McCain
Research Assistant
M.S. in Health and Strategic Communication from Chapman University
Dominique Stewart
Research Assistant
M.S. in Health and Strategic Communication from Chapman University
Alex Olshansky
Research Assistant
Ph.D. in Media & Communication
Texas Tech University (2023)
Natalie Stanislaus
Social Media Marketing Coordinator
M.A. in Mass Communication
Texas Tech University
Brittnay Hanna
Research Assistant
M.S. in Health Communication from Chapman University
Mona Sleiman
Project Coordinator
M.S. in Health and Strategic Communication from
Chapman University
Michelle Williams
Research Assistant
M.S. in Health and Strategic Communication in Chapman University
Aamena Kapuswala
Social Media Marketing Coordinator.
M.A. in Mass Communication from Texas Tech University
Madison Wedge
Research Assistant
M.A. in Mass Communication from Texas Tech University
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Chaitra Kulkarni
Former Student Lead (2021-2022)
Ph.D. in Media and Communication (2023)
Texas Tech University
Bruce (Shibo) Wang
Former Student Lead (Summer 2023)
Ph.D. Student in media and Communication
Eric D. Milman
Former Student Lead (2022-2023)
Ph.D. in Media and Communication (2023)
Texas Tech University
Undergraduate Alum
Lydia Benjamin
Research Assistant
B.A. in Communication Studies from Chapman University
Whitney Caldwell
Research Assistant
B.A. in Communication Studies from Chapman University
Cara Cummings
Research Assistant
B.A in Strategic and Corporate Communication, B.A. in Political Science from Chapman University
Tyler Bice
Research Assistant
B.A. in Strategic Communication from Chapman University
Shaun Chin
Research Assistant
B.A. in Strategic and Corporate Communication from Chapman University
Erica Dean
Research Assistant
B.A. in Communication Studies
from Chapman University
Joanna Diaz
Research Assistant
B.A. in Communication Studies
from Chapman University
Leonard Hamilton
Research Assistant
B.A. in Communication Studies
from Chapman University
Noah Jacobs
Research Assistant
B.S. in Business Administration from Chapman University
Miles Galindo
Research Assistant
B.A. in Strategic and Corporate Communication in Chapman University
Tracey Hartstock
Research Assistant
B.A. in Communication Studies from Chapman University
Sami Jarjour
Research Assistant
B.A. in Strategic and Corporate Communication from Chapman University
Christian Keroles
Research Assistant
B.A. in Strategic and Corporate Communication from Chapman University
Amanda Lee
Research Assistant
B.A. in Communication Studies
from Chapman University
Ryo Nakagawara
Research Assistant
B.A. in Economics and Psychology from Chapman University
Chloe Pace
Research Assistant
B.A. in Communication Studies from Chapman University
Alex Rushka
Research Assistant
B.A. in Communication Studies from Chapman University
Raizi Simons
Research Assistant
B.A. in Communication Studies from Chapman University
Grace Kim
Research Assistant
B.A. in Communication Studies, B.S. in Business Administration from Chapman University
Megan Mongannam
Research Assistant
B.A. in Communication Studies and Spanish from Chapman University
Dean Navarro
Research Assistant
B.A. in Communication Studies from Chapman University
Brett Robertson
Research Assistant
B.A. in Communication Studies from Chapman University
Naina Sah
Research Assistant
B.A. in Business Administration from Chapman University
Samantha Stein
Research Assistant
B.A. in Strategic and Corporate Communication from Chapman University