IDL is currently located at Texas Tech University in the College of Media and Communication. IDL is supported by the US National Science Foundation (NSF), under awards OAC #1939067, OAC #2007100, OAC #2042055, OAC #2140226, and
IDL's Research Focus
IDL strives for an inter-disciplinary and multi-methodological approach to investigate how effective communication can lead to the development, adoption, and diffusion of technologies, practices, and ideologies in smart communities. We hope to explore communication processes that bridge human organizing and emerging technologies through an application of the diffusion of innovations theory.
IDL's Research Goals
To conduct robust research on the diffusion of innovations
To develop intellectually sophisticated models and framework for the diffusion of innovations theory
To identify practical strategies for facilitating diffusion theory and to ensure responsible practices of diffusion research
To share our research findings through academic publications, conferences, workshops, and social media
What We Stand For
IDL's Mission, Vision, & Values
IDL strives to become an internationally recognized leader in diffusion research, education, and practices.
IDL provides expertise, collaboration, and community engagement to advance and promote diffusion research in developing smart communities and associated technologies, practices, and ideologies,
in various contexts.
Meet the current members of the Innovation Diffusion Lab at Texas Tech University in Lubbock, TX
Current Graduate Students
Social Media Manager
M.A. Student in Mass Communication & Social Media Coordinator.